In the rapidly evolving electric vehicle (EV) sector, charging infrastructure has become a critical battleground. Among the key players is WeiYu Electric, a charging pile manufacturer that has expanded to 50 countries in just two years. Leading this charge is Wang Jun, a veteran in industrial power technology and founder of WeiYu Electric.
The global shift toward electric mobility has unlocked unprecedented opportunities in the charging station industry. This emerging sector attracts state-owned enterprises, EV manufacturers like Tesla, internet giants, real estate developers, and international corporations such as ABB and Siemens. Everyone is eager to claim a share of what is projected to be a trillion-dollar market.
At the heart of charging pile technology lies power supply systems—a field where Yingjie Electric, WeiYu’s parent company, has deep expertise. Under Wang Jun’s leadership, WeiYu Electric was established in 2016 to enter this competitive arena.
Strategic Vision: From Industrial Power to EV Charging
Wang Jun’s career began in industrial power technology. After studying automation in the 1980s, he worked as a technician in a state-owned enterprise before founding Yingjie Electric in 1992. The company specialized in power supply components for industrial applications, including photovoltaics (PV), and steadily grew into an industry leader.
In 2014, Wang observed the rising momentum of electric vehicles. With Tesla gaining traction and Chinese EV makers like NIO and XPeng emerging, he recognized the potential of charging infrastructure. By 2016, he made a pivotal decision: invest CNY 20 million to establish WeiYu Electric and enter the charging pile market.
“Sometimes as a leader, you must make decisions even when the numbers aren’t clear. You move forward, adapt, and overcome challenges.”
This strategic bet paid off. Backed by China’s “Dual Carbon” goals and new infrastructure policies, Yingjie Electric went public in February 2020. That same day, WeiYu Electric launched on Alibaba’s International Station to begin its global expansion.
Innovation and Focus: The Core of WeiYu’s Strategy
WeiYu Electric concentrates solely on equipment manufacturing—a deliberate choice to leverage its technical strengths rather than venturing into operations or platform services. This focused approach has allowed the company to innovate meaningfully.
One breakthrough came in 2019 when WeiYu developed an integrated power control module. This innovation reduced the number of connection points in charging piles from 600 to nearly 200, simplifying production, installation, and maintenance. The technology earned a PCT patent in Germany, making WeiYu the only mainland Chinese company to achieve this.
Dual-Track Growth: Domestic and International Expansion
WeiYu adopts a two-pronged strategy: strengthening its position in China while aggressively pursuing global opportunities.
Domestically, the company focuses on key accounts and regional partnerships. It collaborates with state-owned enterprises like Shudao Group, installing charging stations across more than 100 highway service areas in Sichuan. However, it avoids oversaturated markets in Eastern and Southern China, adhering to what Wang calls “strategic selectivity.”
Internationally, WeiYu quickly gained traction. Its first order—for 100 units—came from Munich. Despite complex customization requirements and stringent quality standards, the team delivered successfully. This opened the door to further European markets, including France and the UK.
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Agile Globalization: Firing 100 Bullets
When entering foreign markets, Wang Jun embraced a rapid experimentation approach. He likens it to a choice: “Do you fire 100 bullets slowly and deliberately, or do you fire them all at once to hit 10 targets—then analyze and focus?” For WeiYu, the answer was speed.
The company adapted to varying international standards, certifications, and customer preferences. Each new market required customized products, but each successful entry became a reference for further expansion.
WeiYu’s commitment to service also set it apart. For example, when a client in the Dominican Republic requested design and color modifications, engineers worked across time zones to meet their needs. This responsiveness helped build trust and secure long-term partnerships.
In 2022, WeiYu achieved another milestone: its charging piles obtained UL certification, making it the first mainland Chinese company to do so. This difficult certification process now serves as a competitive moat and entry ticket into the North American market.
Leadership and Philosophy: Sustaining Long-Term Growth
Now nearing 60, Wang Jun remains driven by curiosity and a willingness to “keep折腾” (keep折腾)—a Chinese phrase meaning to stay restless and innovative. His experience at CEIBS EMBA helped him refine his management philosophy and embrace delegation.
WeiYu operates as an independent subsidiary with its own finance, marketing, and personnel systems. This structure empowers professional managers and encourages entrepreneurial energy within the organization.
“I get excited about the future, not the present. The race has just begun.”
Wang believes in acting urgently but maintaining patience—focusing on continuous improvement rather than short-term wins. He emphasizes building core competencies and nurturing talent to sustain growth.
Frequently Asked Questions
What makes WeiYu Electric competitive in the global market?
WeiYu focuses on R&D and customizable solutions, holding key patents like its integrated power control module. Its ability to meet diverse international standards and offer reliable service has been critical to its success.
How did WeiYu enter the European market?
The company started with a small order from Germany—a market known for high quality expectations. By exceeding those expectations, WeiYu earned credibility and expanded into neighboring countries.
What is the company’s approach to innovation?
WeiYu prioritizes engineering advancements that enhance usability and reduce complexity. Its patented technology simplifies charging pile architecture, making production and maintenance more efficient.
Does WeiYu only serve the EV market?
While EV charging is its current focus, the company’s core expertise in power supply systems positions it to adapt to adjacent sectors as opportunities arise.
What are the biggest challenges in the charging pile industry?
Varied international regulations, certification requirements, and the need for continuous innovation make this a complex and fast-paced industry. Companies must balance speed with reliability.
How does WeiYu handle customization requests?
With in-house technical teams, WeiYu can quickly adjust designs, materials, and specifications to meet client needs, even accommodating region-specific challenges like climate conditions.
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Conclusion: From West China to the World
WeiYu Electric began its journey in Chengdu, but its aspirations are global. With a product presence in 50 countries and a patent portfolio that includes key international certifications, the company is poised for continued growth.
Wang Jun’s story reflects a blend of technical expertise, strategic patience, and adaptive leadership. As the electric vehicle revolution accelerates, WeiYu Electric aims to secure a lasting role in the worldwide charging infrastructure ecosystem—one order, one innovation, and one market at a time.