Online brokers have made it easier than ever to build and manage an investment portfolio right from your computer or smartphone. Whether you're interested in stocks, ETFs, mutual funds, or more advanced products like options, the right platform can support your financial journey.
A great online broker combines $0 commission trades, a user-friendly platform, strong research tools, and reliable customer support. With so many choices available, it’s important to select one that aligns with your experience level and investment goals.
What Makes a Great Online Broker?
Before diving into specific platforms, it helps to understand the key features that distinguish the best brokers:
- Low or $0 trading fees for stocks and ETFs
- No-transaction-fee (NTF) mutual funds
- Intuitive desktop and mobile platforms
- Educational resources and research tools
- Quality customer service
The ideal broker minimizes costs while maximizing usability and support.
Leading Online Brokers for 2025
Here’s a breakdown of some of the most popular and well-regarded online brokers available today.
For High-Yield Cash Management
Some brokers offer high annual percentage yield (APY) on uninvested cash, making it easy to earn interest while deciding on investments.
- $0 commissions on stock and ETF trades
- Gold subscription required for premium features after a 30-day trial
- 5.25% APY promotion for new users (terms apply)
For Active Trading
Active traders need advanced tools, real-time data, and low per-contract costs.
- $0 stock and ETF trades
- $0.60 per options contract
- $1.50 per futures contract
- $14.95 for mutual fund trades
For Beginner Investors
New investors benefit from simple layouts, educational content, and low initial deposits.
- $0 stock, ETF, and mutual fund trades
- $0.65 per options contract
- Account promotion with qualifying deposit
For Alternative Investments
Platforms specializing in alternatives offer access to assets like cryptocurrency, art, or real estate.
- 1.25% fee on crypto trades
- Social investing features and community tools
- 0% – 2% fee depending on asset class
- Focus on alternative assets like real estate and art
For Low-Cost Investing
Cost-conscious investors should look for minimal fees across all asset types.
- $0 stock, ETF, and mutual fund trades
- $0.50 per options contract
- $1 per bond trade
- $0 stock and ETF trades
- $0 per options contract
- 1.25% crypto fee
For Automated Investing
Some platforms combine self-directed trading with automated portfolio management.
- $3 or $9 monthly fee
- Educational content and guided portfolios
- $0 stock, ETF, and mutual fund trades
- 0.50% crypto fee
- $10 sign-up bonus
For Comprehensive Trading
Full-service brokers offer extensive research, a wide range of products, and strong customer support.
- $0 stock and ETF trades
- $0.65 per options contract
- 3,300+ no-transaction-fee mutual funds
- $0 stock and ETF trades
- $0.65 per options contract
- 6,500+ NTF mutual funds
- $0 stock and ETF trades
- $0.65 per options contract
- $0 mutual funds via OneSource
- $0 stock and ETF trades
- $0.65 per options contract
- 3,600+ NTF mutual funds
How to Choose an Online Broker
Selecting the right broker depends on your individual needs. Here are the most important factors to consider:
- Investment options: Ensure the broker offers the assets you want to trade.
- Fee structure: Look for $0 equity trades and low fees for other instruments.
- Platform usability: Test the mobile and web platforms to see if they fit your style.
- Research and education: Access to market data, analysis, and learning resources is key for making informed decisions.
- Customer support: Choose a broker with responsive service through chat, phone, or email.
👉 Compare top trading platforms side-by-side
Alternatives to Online Brokers
Online brokers are ideal for self-directed investors, but other options may better suit your needs.
Robo-Advisors
Robo-advisors use algorithms to build and manage a diversified portfolio based on your goals and risk tolerance. They typically invest in low-cost ETFs and require little to no ongoing effort.
- Lower fees than human advisors
- Fully automated rebalancing and tax strategies
Financial Advisors
For personalized, holistic financial planning, a human advisor can provide tailored advice on investments, taxes, retirement, and estate planning.
- Comprehensive financial guidance
- Higher cost than self-directed or automated options
Frequently Asked Questions
Are online brokers safe?
Most U.S. brokers are members of the Securities Investor Protection Corporation (SIPC), which protects up to $500,000 in securities and cash (including a $250,000 limit for cash). However, SIPC does not cover market losses, commodities, futures, or promises of returns.
Can I transfer stocks between brokers?
Yes. Through the Automated Customer Account Transfer Service (ACATS), you can move stocks from one broker to another. The easiest transfers occur between like account types (e.g., IRA to IRA). Always start the process with the receiving broker.
How soon can I start trading after opening an account?
Once your account is approved and funded, you can begin trading. This process can take anywhere from a few hours to several days, depending on the broker and funding method.
What is a no-transaction-fee (NTF) mutual fund?
NTF funds are mutual funds that can be bought or sold without paying a commission or transaction fee. Many brokers offer thousands of such funds, making them cost-effective for long-term investors.
Do all brokers offer cryptocurrency trading?
Not all brokers support crypto. Those that do may charge a percentage-based fee on crypto transactions. If trading digital assets is a priority, choose a platform that offers it.
What is the difference between a broker and a robo-advisor?
A broker provides the tools for you to make your own trades. A robo-advisor makes investment decisions on your behalf based on your financial goals and risk tolerance. Some platforms now offer hybrid services.
Choosing the best online broker is a personal decision that should be based on your trading style, investment goals, and desired level of support. By focusing on low costs, usability, and the right mix of investment options, you can find a platform that helps you grow your wealth with confidence.