Manchester City Football Club has officially revealed a new partnership with OKX, a prominent cryptocurrency platform. This collaboration designates OKX as the Official Training Kit Partner for both the men’s and women’s first teams.
The updated training attire will be worn by the men’s squad starting from their initial pre-season session. The women’s team will adopt the new kit when they resume training in the coming month. This builds on the initial agreement made in March, when OKX was first introduced as the club’s Official Cryptocurrency Exchange Partner.
Aligning Values Through Training and Education
Haider Rafique, Global Chief Marketing Officer at OKX, emphasized the importance of training in building excellence. He noted that the partnership draws a direct link between athletic preparation and trading education.
“The dedication shown on the training ground mirrors the learning curve we encourage for our users,” Rafique stated. “This alliance allows us to promote a mindset of preparation and continuous learning within our trading community.”
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The partnership is rooted in a shared emphasis on innovation and instruction. Both organizations aim to equip their supporters and users with the tools and knowledge needed to succeed in their respective fields.
A Partnership Built on Innovation and Community Engagement
Roel de Vries, Group Chief Operating Officer at City Football Group, expressed his enthusiasm for the expanded relationship. “We share core values like innovation and a commitment to excellence with OKX. Training and education are the starting points for both teams,” he commented.
De Vries also highlighted previous joint initiatives that enhanced fan experiences during the climax of the 2021/22 season. He confirmed that both parties are eager to further develop these opportunities throughout the coming year.
Engaging Fans Through Art and Global Tours
In celebration of the new training kit launch, OKX has collaborated with street artist Akse P19 and the Global Street Art Agency. Together, they created murals in four different locations across Manchester, featuring players like Erling Haaland and Jack Grealish.
Each mural includes a QR code that fans can scan for a chance to win a season ticket in the OKX Hospitality Box.
Additionally, OKX is serving as the presenting partner for Manchester City’s first global Trophy Tour since 2019. The Premier League trophy will be showcased to supporters in multiple countries, including France, Spain, the UAE, Korea, Mexico, Norway, and South Africa.
Future Initiatives and Educational Outreach
Looking ahead, OKX and Manchester City plan to continue improving fan involvement through creative and web3-based experiences. A major focus will remain on educational programs designed to promote responsible trading habits.
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Community enrichment programs in Manchester are also part of the long-term vision, underscoring the club’s and OKX’s dedication to making a positive local impact.
Frequently Asked Questions
What is the nature of Manchester City’s partnership with OKX?
OKX is now the Official Training Kit Partner for both Manchester City’s men’s and women’s first teams. The partnership extends beyond kit sponsorship to include fan engagement, educational projects, and community support.
How can fans participate in the mural campaign?
Fans can visit any of the four murals in Manchester, scan the QR code displayed, and enter for a chance to win a season ticket in the OKX Hospitality Box.
Which countries will the Trophy Tour visit?
The tour will stop in several countries, including France, Spain, the UAE, Korea, Mexico, Norway, and South Africa, allowing international fans to see the Premier League trophy.
Does OKX offer educational resources for new traders?
Yes, OKX provides demo trading features and learning materials aimed at helping users understand cryptocurrency trading and participate responsibly.
Will OKX be involved in community programs in Manchester?
Yes, both OKX and Manchester City have committed to initiatives that support and enrich the local Manchester community.
When will the women’s team wear the new training kit?
The women’s first team is scheduled to wear the new OKX training kit upon their return to training next month.