OKEx Adopts Chinese Name "欧易" to Enhance Services for Mandarin-Speaking Users

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The world of digital assets, including Bitcoin and various trading models, has its roots primarily in Western countries. As a result, most digital currencies, companies, and development models carry English-based names. Terms like DeFi, IEO, impermanent loss, and Grayscale often function as industry-specific jargon, which can create barriers to understanding, memorization, and dissemination within Mandarin-speaking communities.

Recognizing this challenge, OKEx—a well-established digital asset trading platform—kicked off the new year by embracing Chinese naming conventions. The company officially adopted the Chinese name "欧易" (Ōu Yì) and revamped its brand positioning, mission, vision, and slogan to better serve its Chinese-speaking user base.

Why OKEx Chose the Name "欧易"

A name is more than just a label—it reflects a company’s culture and embodies the founder’s aspirations for its future. The introduction of the Chinese name "欧易" marks a significant shift in OKEx’s brand identity.

The character "欧" (Ōu) corresponds phonetically to "OK," maintaining continuity with the original brand. Meanwhile, "易" (Yì) carries a dual meaning: it refers to "trading" (交易), which is OKEx’s core business, and also signifies "ease" or "simplicity." This clever wordplay signals to users that trading digital assets on OKEx is straightforward and accessible.

Going forward, the platform will be referred to jointly as "欧易OKEx" in communications, ensuring recognition among both new and existing users.

New Mission and Vision

Along with the new name, OKEx has redefined its mission and vision for the Mandarin-speaking market. The company’s mission is now "让个体价值更被尊重," which translates to "Making Individual Value More Respected." This aligns closely with the core principles of digital currencies: openness, decentralization, privacy, free trade, and respect for individual value.

The vision, "让全球一亿人拥有数字资产" or "Enabling 100 Million People Worldwide to Own Digital Assets," underscores OKEx’s confidence in the growth potential of digital assets in Chinese-speaking regions. It also highlights the company’s commitment to driving adoption and supporting industry development.

As of July 2020, OKEx reported over 20 million registered users. Reaching the goal of 100 million users will require significant expansion—especially across Mandarin-speaking communities—but the company’s clear focus and upgraded branding reflect a strong belief in this future growth.

User-Friendly Slogan and Lower Barriers to Entry

OKEx also updated its slogan from "安全、稳定、可信" (Safe, Stable, Trustworthy) to "上欧易，10元购买比特币" (On Ōu Yì, Buy Bitcoin for Just 10 Yuan). This new tagline emphasizes the platform’s low entry threshold, making it especially appealing to newcomers.

Many people outside the crypto space are hesitant to invest in Bitcoin due to its high price—often tens of thousands of dollars per coin. By highlighting the ability to start with as little as 10 yuan, OKEx aims to eliminate this psychological barrier and attract more first-time users.

This shift in messaging indicates that OKEx will continue to focus on user education and market expansion throughout the Chinese-speaking world. The goal is to promote adoption, improve user habits, and offer high-quality digital asset services to a broader audience.

A Truly Global Platform

Though rebranding for the Chinese market, OKEx remains a global enterprise. The company is headquartered in Malta and serves users across more than 70% of the world’s countries and regions—including Japan, South Korea, India, Vietnam, Germany, Singapore, the UK, and Indonesia.

OKEx’s "One-Click Buy" feature supports 17 different payment methods—including SWIFT, SEPA, and Visa—and allows users to trade digital assets using over 30 fiat currencies, such as USD, EUR, and GBP.

The platform’s C2C trading zone now supports 12 fiat currencies, among them:

It also accepts 14 payment options, including Bank Transfer, WebMoney, Advcash, Mercadopago, and many other region-specific methods.

Both the desktop and mobile versions of OKEx support 12 languages, such as:

Additionally, OKEx has built localized teams across Asia, Europe, the Middle East, Africa, and South America. These teams develop culturally relevant campaigns and provide 24/7 customer support tailored to each region.

In March 2020, OKEx revealed the global distribution of holders of its native token, OKB. Users from 153 countries and territories hold OKB, with the largest concentrations in Vietnam, Japan, South Korea, the UK, Australia, and South Africa. Significant communities also exist in Russia, Canada, Brazil, Germany, and France.

With the introduction of its Chinese name, OKEx is poised to strengthen its presence in Mandarin-speaking regions. The platform already offers robust local services, including 24/7 customer support, active community engagement, dedicated account management for large clients, and extensive educational resources. This solid foundation will likely support smoother and faster growth in the new market environment.

Digital Assets and Individual Financial Rights

Blockchain-based digital assets like Bitcoin, Ethereum, and OKB can circulate globally without being constrained by national borders, language barriers, or central authorities. These attributes help address several limitations of traditional financial systems—such as double-spending and inflation—while giving users full control over their assets.

Moreover, digital currencies offer financial access to populations excluded from traditional banking. They enable secure and efficient asset transfer, exchange, and storage even in underserved regions.

As a key infrastructure provider, OKEx facilitates the flow, trade, and investment of digital assets. The platform offers safe channels for depositing and withdrawing funds, trading between different currencies, and accessing advanced services like crypto lending, wealth management products, futures, and options.

Critically, OKEx emphasizes equal access and individual rights. Anyone—regardless of nationality, ethnicity, or background—can open an account at zero cost and use the platform’s services.

Many industry observers are curious about what changes OKEx will bring to the financial landscape, especially in Chinese-speaking markets. While the company has not yet detailed its plans, insiders suggest that a series of new initiatives will roll out in an orderly manner after the Chinese New Year.

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Frequently Asked Questions

What does the name "欧易" mean?
"欧" phonetically matches "OK," while "易" refers to both "trading" and "ease." The name signals that OKEx offers simple and accessible digital asset trading.

How does OKEx support users in different countries?
OKEx supports 12 languages and numerous local payment methods. Its C2C zone accepts 12 fiat currencies, and the platform has localized teams providing customer support and region-specific content.

What is OKEx’s new mission?
OKEx’s mission for the Chinese-speaking market is to "Make Individual Value More Respected," aligning with the core values of decentralization and financial inclusion.

Can I really buy Bitcoin with just 10 yuan on OKEx?
Yes, OKEx’s new slogan emphasizes that users can start investing in Bitcoin with as little as 10 yuan, lowering the entry barrier for new investors.

How many users does OKEx have?
As of July 2020, OKEx had over 20 million registered users. The company aims to reach 100 million users globally.

What services does OKEx offer besides trading?
OKEx provides a wide range of services, including crypto lending, savings products, futures contracts, options trading, and more.